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06-06-2017 - Make a statement with exterior colors

Color shapes our perceptions of the world around us. In fact, color affects us deeply on a personal and emotional level. The skillful use of exterior color for commercial buildings makes a statement about the company brand, creating an opportunity to stand out or make a statement to customers.

Although more neutral colors remain common for exteriors, vibrant accent colors are growing in popularity and creating a unique visitor experience. The addition to the Children’s Hospital of Philadelphia makes the campus inviting for children and their families with the use of bright colors. The rich hues in the Cherokee Casino Ramona represent the rich oil history in the Indian territory. The Walter Cronkite School of Journalism & Mass Communication at Arizona State University uses desert tones to create a stunning facade.

Color trends often vary regionally because they take cues from the local landscape. In the Southwest, adobe and golden summer tones are popular. Exterior colors also look differently depending on the lighting which also varies by climate. For projects located in more extreme climates, it is beneficial to consider how the exterior will look with both lush vegetation in the summer and a stark, snowy landscape in the winter.

Valspar color experts can help bring your next project to life. Contact a Valspar to learn more.

Jeff Alexander
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